Market Research & Strategic Development
At KGC we have a diverse range of skills and knowledge. An area complementary to our governance services where we can add value is through marketing and business strategic development. This can be applied to both schemes and service providers.
Many organisations often have a misunderstanding of the market context for their scheme or service. This invariably leads to the wrong messages being sent to members or the wider market and development can go off course. Our Management Consulting service has helped service providers and trustees by utilising our in-depth market research and marketing techniques, such as market perception surveys, to aid understanding of their members or the external market’s view. From our analysis, people are better placed to develop their key messages and can review developments to ensure they are in keeping with market needs. This can be taken further with business development, mentoring and training.
We also assist organisations in developing their strategic plans or more simply providing a sense check. Our knowledge of the pensions industry and each market segment enables us to challenge perceived thinking. By investing in these services, you can be confident you will have an objective view of your strategy, be that business, sales or marketing and you will be well on the way to success.
‘Origo appointed KGC based on their reputation and track record in the pensions market. They demonstrated in-depth knowledge and expertise and they are well connected with the key influencers in the industry. We were very pleased with their level of commitment and the project deliverables which were insightful, delivered on time and to a very high quality. We would have no hesitation about recommending their services‘.
Michael Roe, Development & Standards Manager – Origo Services Limited